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Just hit a 30% close rate on cold outreach and I'm honestly shocked it's that high

Everyone says cold calls are dead, but after tracking 200 attempts over three months, the data says otherwise. Has anyone else found a specific tactic that actually works against the grain?
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3 Comments
diana_kim66
That's wild, congrats lol. Honestly, tracking the data itself is probably the real tactic most people skip.
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felix414
felix4142mo ago
My open rate tracking spreadsheet has three tabs. One is for actual data, the other two are just different shades of guilt for when I forget to update it for three months. The data doesn't lie, but it also doesn't fill itself in.
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jakewhite
jakewhite2mo ago
Personalizing the subject line with a recent company event got my open rates way up. It shows you did more than copy-paste a template, which people can spot from a mile away. That small effort built enough trust to actually start a conversation.
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