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One bad onboarding review taught me our proposal format was the problem
A client in Austin told me our 30 page deck felt like homework, not a solution. I cut it to 8 pages with a plain summary page up front, and our close rate went from 2 in 10 to 5 in 10 over the next quarter. Has anyone else had to shrink their sales materials just to match how buyers actually skim?
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jessica7071mo ago
That 30 page deck line hit me right in the gut, my last proposal was so long even I gave up halfway through reading it. Congrats on the 5 in 10, that's the kind of math I need in my life.
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