PSA: We switched from generic cold emails to a targeted LinkedIn strategy for our lead gen

Our sales team sent 500 generic emails last quarter with a 1% reply rate, but our new targeted approach on LinkedIn got us 15 meetings in just 3 weeks. What's your most effective channel for finding new business clients right now?

3 comments

3 Comments

reese_hayes7123d ago

LinkedIn seems to be crushing it for everyone lately.

jordancarr23d ago

Crushing it? That feels like a huge stretch lol. My feed is just people posting the same humble brags and fake deep thoughts about leadership. It's turned into a performance where everyone's acting like they have it all figured out for the clout. The actual useful talks and job stuff seems buried under all the noise. Feels pretty dead for real connection if you ask me.

bennett.harper23d ago

Honestly, I just read a breakdown that said cold email is basically dead unless you're hyper-personal. My team ditched it completely. We get all our new clients through referrals now. We just ask our current happy customers for introductions. It's slower to start but the quality is so much higher. Everyone's so sick of being pitched.