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My caption timing was off for 8 months, then a 3am comment showed me why
I used to post at noon every day because I figured that's when people ate lunch, and my engagement was flat for months. Last Tuesday I noticed a comment on my post at 3am saying 'why do you post when everyone's asleep?' from someone in my actual follower demographic. I checked my analytics and my audience peaks at 7pm Pacific, which I never thought to look at because I assumed my personal habits matched theirs. Switched to posting at 7:15pm sharp and my reach tripled in four days. Has anyone else found that your own schedule blinds you to your audience's actual routine?
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