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Hot take: buying meal kits on sale actually costs MORE than full price groceries
I grabbed a 50% off promo from one of those delivery services last week, spent $45 on 4 meals, then realized the same ingredients would've been $18 at Kroger. The convenience tax is real, but am I wrong for thinking the discounted price should at least match store prices? Anyone else do the math and feel ripped off?
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carter.joseph19d ago
I saw a news piece last week about how these meal kit companies are basically losing money on every order just to lock you in as a subscriber... the real profit comes after you forget to cancel. That $45 for four meals sounds about right for the "discounted" tier, but yeah, you're just paying for the little bags and the recipe cards and the cold packs. I did the same math once with a free trial and felt dumb when I saw the chicken was just regular grocery store chicken with a fancy label. The only time it maybe sort of makes sense is if you're so busy you'd order takeout anyway, then it's cheaper than DoorDash... but compared to a real grocery run, it's always a loss. I think the secret is to treat it like eating out, not like grocery shopping, then the price feels fair.
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