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Been collecting since 1989 and the cover price jump still gets me

I was digging through some old long boxes last weekend and found my copy of X-Men #1 from 1991. That thing had a cover price of $1.50. Walk into a shop today and a basic issue runs you $4.99 or more. Over 30 years that's a bigger jump than inflation alone would explain. What do you think the main driver is, more ads or just companies knowing we'll pay it?
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3 Comments
aaron_perry
The real reason is they figured out we're all addicts. I flipped through a new issue of Amazing Spider-Man the other day and counted ads for 3 different energy drinks and a sneaker company before I even got to page 10. They're charging us premium prices AND selling ad space. Might as well just put a toll booth at the front of every shop.
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shane_clark
It's the same with everything now, isn't it? I was at the gas station last week and couldn't find a single candy bar that wasn't some limited edition tie-in for a movie or video game.
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blair_nguyen
Why do they think we're all made of money?
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