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That feedback from a client on my packaging design changed how I approach fonts
A guy who runs a small coffee shop in Ferndale told me my logo was hard to read on a menu board from 6 feet away. I was using this thin modern font that looked great on screen but up on a wall it just blurred together. Switched to a bold sans-serif for anything that needs to be seen from a distance. Has anyone else had to redo work because of a simple real world test like that?
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christopherw341mo ago
Had a similar thing happen with a sign I designed for a local brewery. Kept the font thin and elegant for their tap handles and website, but the sign on the street was impossible to read from a car. Switched to a rounded bold typeface and doubled the letter spacing. The owner said people started walking in from the street after that. Now I always print things out at full size and tape them to a wall before I finalize anything. Digital mockups just don't show how things actually look in the real world.
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kim_ramirez31mo ago
Forty feet away is a totally different world than two feet away. I see it everywhere now, especially on storefronts with those thin modern fonts that look clean on a phone but just blur into nothing on the street.
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martin.riley1mo ago
Totally agree about the blur issue, I once painted a sign for my garage sale and had to hold up a ruler to read my own writing from the curb.
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