7
Just overheard a CFO say churn analytics is the only SaaS metric that actually matters
Was at a coffee shop in Austin last week and two dudes from some Series B company were talking shop. One guy said they track like 20 metrics every week but the CFO told him to just focus on churn rate and expansion MRR. Said everything else is vanity if you can't keep people paying. Made me think... we spend so much time on conversion funnels and trial signups but maybe I should be looking harder at why people leave instead. Anyone else shift their reporting focus after hearing something like that?
2 comments
Log in to join the discussion
Log In2 Comments
nguyen.blake13h ago
Nah, if nobody's buying in the first place churn doesn't even matter.
5
shane_park9213h ago
But what if ONE loyal customer buys 50 times?
5