A customer support lead told me our onboarding flow was 'like a maze with no cheese' and it stung.
We got this feedback about six months ago from a lead at a mid-sized company in Tampa. They were trying to connect their CRM to our platform and got stuck on the third step. The exact quote was, 'It feels like a maze with no cheese, just dead ends.' Ouch. I realized we'd built the process for us, not for them, assuming everyone had our internal knowledge. We completely reworked it, cutting the initial setup from 8 steps to 4 and adding a clear 'next action' button on every screen. The drop-off rate in that first stage dropped by almost 40% in the first month. It was a simple fix, but we were too close to see the problem. Has anyone else had a piece of blunt feedback that led to a major process change?