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Our churn rate dropped from 4.1% to 1.8% in 90 days after we killed the automated onboarding emails
We swapped the 12-email drip for a single calendar link to a real human and the numbers flipped that fast, so I'm wondering if anyone else has cut automation to fix onboarding.
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the_terry7d ago
A buddy of mine runs a small tax software shop and had the same thing happen. He dropped his five email welcome series for one text message from the guy who actually does support, and signups that stuck around went up a lot in the first quarter. People kept replying to that text with real questions and a few of them even turned into paying users that week. He said the emails were just talking at people, but one real person reaching out made them feel like someone was actually there.
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