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PSA: A client said our 7-day free trial was 'too much work' to even start

They told me 'asking for a credit card upfront feels like a commitment, not a test drive.' I switched to a 14-day trial with NO card required, and sign-ups doubled. Anyone else get pushback on trial friction?
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3 Comments
ross.lily
ross.lily1mo agoMost Upvoted
Spot on, reminds me of every gym that makes you cancel in person.
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the_paul
the_paul1mo ago
We added a quick survey after signup asking what they hoped to do with the tool. It cut down on the junk and helped us spot the real users fast.
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amy_craig28
Hold up, doubling sign-ups sounds great but what about the quality? We tried a no-card trial once and got flooded with fake accounts and people who just wanted a one-time thing. Our real problem became sorting the serious users from the tire-kickers, which wasted a ton of support time. Isn't a credit card a basic filter for people who are actually interested?
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