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Senior PM at my last job told me I was overcomplicating our onboarding flow
They said I had 8 steps when we really only needed 3. I pushed back at first but after mapping it out I realized half the fields weren't even being used by customers. Cut it down to 4 steps and our activation rate went from 62% to 79% in 2 months. Has anyone else gotten feedback that forced you to simplify something you thought was already fine?
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leo_black763d ago
Activation rate went from 62% to 79%" - those numbers don't quite add up to 2 months of data.
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sean_green443d ago
@leo_black76 I actually see it a little different though. 62% to 79% over two months is a pretty solid jump depending on when you're measuring it. If those numbers are from different cohort weeks or different user segments, that gap makes more sense. Still a meaningful improvement even if it's not perfectly linear month over month.
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