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Spent $500 on a 'smart' lead scoring tool that tanked our sales team's close rate
Honestly, it was a huge waste because it was set up on bad data from our old CRM. It kept pushing us to chase leads that looked good on paper but were never going to buy. Anyone else have a good fix for cleaning up data before you try to automate scoring?
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vera1953mo agoMost Upvoted
Been there, it's such a pain. We ran a full audit and just deleted any contact older than two years that hadn't moved in the pipeline. Start fresh with a simple set of rules based on recent activity only.
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drew_jones311mo ago
Whoa, deleting contacts that old makes me nervous. I'd archive them first, not delete. What if a big deal from three years ago suddenly gets budget? @graceowens is right to question big numbers, but the time saved is real. My team hides inactive leads after a year, but we keep the records. Lets us focus on hot leads without burning old bridges.
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west.casey3mo ago
My buddy Mark's startup had 15,000 dead leads in their CRM. They spent a whole week just cleaning out anyone who hadn't opened an email in 18 months. Said it cut their weekly admin time in half instantly.
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