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Spent $500 on a 'smart' lead scoring tool that tanked our sales team's close rate
Honestly, it was a huge waste because it was set up on bad data from our old CRM. It kept pushing us to chase leads that looked good on paper but were never going to buy. Anyone else have a good fix for cleaning up data before you try to automate scoring?
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vera19526d agoTop Commenter
Been there, it's such a pain. We ran a full audit and just deleted any contact older than two years that hadn't moved in the pipeline. Start fresh with a simple set of rules based on recent activity only.
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west.casey26d agoProlific Poster
My buddy Mark's startup had 15,000 dead leads in their CRM. They spent a whole week just cleaning out anyone who hadn't opened an email in 18 months. Said it cut their weekly admin time in half instantly.
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