TIL my CRM data was a lie after a demo gone wrong at UserConf in Austin

I was at UserConf in Austin last month giving a live demo of our new onboarding flow. The whole thing crashed because my CRM had 30% duplicate contacts from bad imports. Two sides: do you spend time cleaning up old data or just build better checks at the point of entry? Which side have you fallen on?

2 comments

2 Comments

valc9114d ago

Honestly, is doing one or the other really the right call here? I get why people want to fix the entry point so the mess stops growing, but if you already have 30% duplicates that stuff will keep haunting your reports and demos no matter how clean your new data is. Ngl, I think you gotta do both at the same time even if it stings a little. Spend a weekend cleaning up the worst of the old duplicates and then build those checks going forward. Ignoring the existing mess just means your CRM is always gonna be a little untrustworthy.

emmam8913d ago

Ngl that 'little untrustworthy' part hits hard, it's like leaving a leaky pipe while you fix the faucet. Honestly it's the same pattern as ignoring expired stuff in your fridge while swearing you'll organize the new groceries better.