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Update: our CS team kept saying 'SSO roadmap' in QBRs and nobody in ops knew what it meant
Sat in our Denver QBR on Tuesday and counted 9 separate times someone said 'on the roadmap' when a customer asked about SAML login. Turns out our support reps had no ticket tag for auth issues, so we had zero data on how often SSO came up. I pulled 60 days of tickets in Zendesk and found 214 mentions of 'can't log in with Okta' buried in general tags. Now we tag them as "Auth - SSO" and it goes straight into the product review doc. What's the one tag your team is missing that hides a whole product problem?
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