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A vendor's offhand comment saved my whole campaign strategy
Last month at a networking event in Omaha, a vendor I barely knew asked why I was pushing email lists when my open rates were tanking. They pointed out that I was spending $3,000 a month on a tool that just recycled the same tired segments. I switched to a simpler manual tagging system, and now my click-throughs are up 40% in 3 weeks. Has anyone else had a random stranger give them better advice than their own team?
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the_christopher1mo ago
Ain't that always the way, the random person sees what the people paid to see totally miss? Saves you three grand a month too!
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