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A/B testing my subject lines with emojis doubled my open rate in one month
I run a small email list for my landscaping business in Austin, and I kept getting like 12% opens no matter what I wrote. Last month I tried adding a simple wrench emoji to half my subject lines and the emoji ones hit 24%. Has anyone else seen that kind of jump just from one tiny character?
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owens.anthony9d ago
doubled my open rate" honestly sounds wild for just adding a wrench. But hey, I get it. People skim subject lines in under a second, and that tiny emoji makes your email look less like a bill and more like a text from a friend. I've seen similar jumps with a simple checkmark or a sun icon in my own lists, not double but close. The thing is, it only works if your audience is already casual with you. For landscaping in Austin, that wrench probably screams "handyman who gets it" instead of corporate spam. Just watch out, that effect can wear off fast if every email looks like a slot machine. I'd test it again in a month before you go all in on emoji.
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