Just found out 70% of small businesses skip A/B testing entirely

Was reading a HubSpot report from last month and it said most small shops just guess on email subject lines and landing pages. I spent a year doing that myself before I tested two headlines and saw a 40% difference in click rates. Anyone else find these stats hard to believe?

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christopherh791mo ago

Honestly I used to think A/B testing was overrated but now I swear by it.

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west.casey1mo ago

You can have all the data in the world, @christopherh79, but if your sample size is tiny, you're just guessing with extra steps.

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