Lost $400 last month on a Facebook ad campaign that just flatlined

I ran the same creative for 3 weeks and saw engagement drop 60% after day 5. Anyone else notice Facebook ads just die faster than they used to?

3 comments

3 Comments

elliotm571mo ago

The_max is right about rotating creatives. I've found that if I don't swap out the images or copy every 5 to 7 days, the algorithm just stops showing the ad to fresh people.

aaron_mitchell1mo ago

Nah, the algorithm is fine but your audience just gets bored with the same thing quick.

the_max1mo ago

Rotating creatives every 5 days fixed that for me.