My A/B test on landing page headlines literally tanked conversions by 40% last month

I swapped out a headline that said "Get results fast" for one that said "Boost your revenue in 30 days" thinking it would perform better. Instead, my click-through rate dropped like a rock and I spent two days trying to figure out what went wrong. Has anyone else seen a tiny wording change completely backfire like that?

2 comments

2 Comments

claire_young765d ago

Oh yeah, absolutely. I changed one word once and my signups just disappeared (like poof, gone).

lewis.mila5d ago

Think it was probably the wording that caused it honestly lol.