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My Facebook ad budget blew up in 3 hours with no sales
Set a $500 daily cap for a new campaign targeting small business owners in Austin. Woke up to $1,200 spent and zero conversions because I forgot to exclude a lookalike audience from a bad source. Anyone else have a runaway budget disaster?
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amy_craig2812d ago
Yikes, I once burned through a whole week's budget in 45 minutes on a typo.
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ray_williams11d ago
The real kicker is those tiny mistakes usually happen when you're trying to be too careful. I've noticed when I double-check every single number and digit I end up rushing and missing the obvious stuff, like a decimal or a "0" that shouldn't be there. That week's budget probably went up in smoke because someone had too many safety nets in place, not too few. Human brains just don't work well under that kind of pressure to be perfect.
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