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Question about the $60 I spent on email marketing software that actually paid off
Everyone on here says paid email tools are a waste and you should just use a free Mailchimp plan, but I run a small shop and spent $60 a month on Klaviyo for 5 months, and it brought back $2,200 in repeat part sales from customers who hadn't ordered in over a year. The thing that worked was a simple 3-email follow up that mentioned their last repair by name, not some fancy automation flow. Did anyone else find that plain reminder emails beat the flashy promo blasts?
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christopher_henderson11d ago
How did you pull their last repair name into the email without it coming off as creepy? I'm curious if you had that info sitting in your order history or if you tracked it somewhere else.
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