Saw a stat that 60% of small business owners don't track where their website traffic actually comes from

I was at a chamber of commerce meeting last Tuesday and a guy from the local college ran through some numbers that made me realize my marketing budget has been going into a black hole for the last two years, has anyone else ever actually bothered to look at their Google Analytics to see if their advertising dollars are doing anything?

3 comments

3 Comments

caseythompson1mo ago

Yeah that "black hole" thing really hit home for me. I used to just throw money at Facebook ads and hope for the best. But after actually digging into my analytics I realized most of my "traffic" was just me checking my own site.

margaretramirez1mo ago

Ha! Right @caseythompson, I caught myself clicking my own links too. Total wake up call.

phoenix5731mo ago

42 visits last week were just me reloading my homepage. Felt stupid. But now I actually look at real sources before spending. Changed everything.