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Shoutout to the guy who ran a billboard campaign for a lawn care service in December in Minnesota
Last month I drove past three of his frozen snow-covered signs every morning for two weeks and honest to god the only thing I remembered was his phone number because I couldn't stop laughing at how bad the timing was, so has anyone else seen a marketing move that was hilariously out of season?
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john_fisher1mo ago
Actually I'm gonna argue the opposite here. That December billboard was genius because he locked down cheap ad space when nobody else wanted it, and now you literally memorized his number. If he ran it in June with twenty other lawn signs yours would have blended right in. So congratulations, you just proved his strategy worked perfectly. He got your attention for pennies while every other company was fighting over summer slots for ten times the price.
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paulw531mo ago
Drove past one of those in Duluth last January and almost spit out my coffee. Here's the thing about off-season ads - you gotta make sure the timing actually connects to something relevant. Like if he had put "Book now for spring thaw" or something on that frozen sign it would have been smart, not just funny. People remember the joke but they won't call a number they associate with snow and failure when summer finally hits. Off-season space is cheap for a reason, but it only works if your ad tells people when to reach you, not just that you exist. Ended up checking his website out of curiosity and he had no pre-season specials listed, so he literally just burned money on winter signage without a follow-up plan. That's the difference between a calculated risk and just tossing cash into a snowbank.
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