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Spent 6 months thinking influencer marketing was fake...
After I finally gave a local micro-influencer $200 to promote my coffee shop in Portland last month and saw 30 new faces the next week, I'm fully converted - has anyone else seen actual ROI from small creators or was that just a lucky fluke?
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vera1951mo ago
You sure it was the influencer and not just a random good week? I see a lot of small businesses jump on this bandwagon then get disappointed when the next batch of customers stops showing up. The thing about micro-influencers is their audience is small and loyal, so a one-time post can work for a quick bump but it usually fades fast. I'd wait a month and see if those 30 people come back or bring friends before calling it a full win.
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wyatt1351mo ago
Read a case study where a cafe saw the same thing, it just wore off quick lol.
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ross.lily1mo ago
My neighbor ran a little bakery and paid a food blogger $150 for a post last spring. She got a bunch of new customers the first week just like you, but after two weeks most of them stopped coming. It turned out those people were just curious fans of the blogger, not regular bakery shoppers. Seems like a one-off post can give you a quick spike, but it doesn't stick unless you keep feeding it with new content or deals. So your $200 might buy you a good week, but you're probably back to normal soon after.
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Has anyone else here seen that same pattern play out with friends who tried this? @wyatt135 shared a case study that lines up with what your neighbor saw, where that initial rush of curious fans just melts away. In my experience, a single post rarely builds a regular customer base unless you pair it with something that keeps them coming back.
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