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The sandwich board outside a Boise bike shop got me thinking about wasted ad money
I stopped at a coffee place next door to a bike shop on 8th Street in Boise last weekend, and the sandwich board outside had a 40% off sign that was two months old and faded. I went in to ask about a tune up and the guy at the counter shrugged and said nobody had touched it since June, which was right around when they stopped getting walk ins. So now I keep wondering how many small shops out there are paying for signage or ads that quietly stopped working months ago, is there a simple habit you use to keep that stuff fresh?
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