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Heard a guy at the coffee shop say email marketing is dead, so I looked it up.
Turns out his company was just sending boring, samey emails once a month. I read a case study where a small shop in Portland tripled their open rate by sending funny, useful stories instead of just sales stuff. Anyone else find that personal tone makes a huge difference?
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aaronsullivan2mo ago
Once a month? That's barely even trying.
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alicecraig2mo ago
That Portland story is spot on. The problem is rarely the tool itself, but how it's used. Sending useful stuff people actually want to read changes everything.
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