I finally gave up on those long keyword lists for my small shop

I spent last month trying to rank for 200 different terms and got nowhere. A friend who runs a bakery said she just focuses on the 10 phrases people actually type when looking for her cakes, like 'birthday cake near me'. Has anyone else found that less is more with local SEO?

4 comments

4 Comments

drew_hart427d ago

Yeah, my buddy with a bike shop did that exact thing. He was spread way too thin trying to rank for every bike term under the sun. Totally burned out. He cut it down to like eight local phrases, stuff like "bike repair" plus our town name. His phone started ringing more in a month than it did the whole previous year. Makes total sense what @roberts.leo said about it being easier to manage too. You can actually make good content for a few things instead of bad content for a hundred.

the_olivia27d ago

But what if your town is tiny? My cousin tried that with his bakery, just "custom cakes" plus our village name. He got like three calls a year. He had to add back terms for the bigger county area and things like "wedding cupcakes" to actually get seen. Sometimes you need a bigger net, right?

spencer40027d ago

Totally feel you. I was doing the same thing with my lawn care side gig. I had this huge list with stuff like "organic turf management solutions" and nobody searches that. I switched to just "lawn mowing" and "weed control" plus my neighborhood name. My Google Business profile got way more views and I actually booked jobs from it. Trying to be everywhere just meant I was nowhere, lol.

roberts.leo27d ago

Oh man, that's the move right there. I did the same thing and just focused on maybe five local phrases that people actually search. The traffic is way better now, and it's easier to manage.

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