My local bakery's Instagram Reel hit 50,000 views from a $20 boost, which I honestly thought was impossible for a niche food business.

It proved that hyper-local targeting with a tiny budget can still blow up if the content feels genuinely authentic, not just like an ad, so has anyone else seen a small spend work that well on a specific platform?

4 comments

4 Comments

calebc402mo ago

Seriously! It feels like we're all getting better at ignoring polished ads and just want to see something real from a real place.

logan_wells2mo ago

But honestly @calebc40, that "real" stuff is just another kind of ad now. Brands fake being rough and personal on purpose because they know we want it. It's all just a different coat of paint on the same old sales pitch.

angelarivera15d ago

Read an article the other day saying people are starting to ignore any brand that tries too hard to be relatable. Makes you wonder if the whole "authentic" thing is already dead.

ivan7742mo ago

Watch them try to fake authenticity too, it's just the next thing to get tired of.