Showerthought: I was wrong about ignoring TikTok for B2B marketing

A consultant I hired for $500 last quarter insisted we try short-form video, even though our product is industrial software. We posted one 15-second clip explaining a feature and it drove 50 qualified leads in a week. Has anyone else found a platform that shouldn't work for their niche but actually does?

3 comments

3 Comments

hugos462mo ago

My buddy runs a B2B welding supply company and his Instagram Reels of safety checks get more dealer inquiries than his trade show booth. We all wrote off social for heavy industry. The algorithm just pushes practical how-to stuff to the right workshop managers now.

james_bell2mo ago

Forget trade shows, Instagram Reels are doing that?

the_rowan2mo ago

Fifty qualified leads from a single fifteen second clip is actually insane. That consultant earned their fee ten times over. Makes you wonder what other "rules" about marketing are just completely wrong now.