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Spent $2,400 on a 'viral' TikTok ad package that got me 12 sales. Was it worth it?
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morgan_king363d ago
Agree with @emmam89, that's a very expensive lesson learned.
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emmam893d ago
Twelve sales for that much money is a brutal return. Viral ads rarely work for direct sales unless you're selling something with huge mass appeal. You might have just paid for a lesson in what not to do next time.
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aaron7403d ago
Look at who the ad actually reached though. Viral stuff often just gets seen by other marketers or people who like funny videos, not real buyers. Like @morgan_king36 said, it's a lesson, but the real takeaway is knowing your audience wasn't even in the room. You paid to entertain strangers, not to find customers. Next time, test a small amount on a targeted group first, before going for a big splash. That way you learn what works without the huge cost.
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