samk77•2mo ago

Thought short form video was a waste for B2B, then we ran a test

I run my own roofing company and figured nobody in construction is watching 30 second TikToks. But my nephew talked me into making one showing how we fix a common flashing leak. It got 12,000 views in 3 days and we had 4 calls from property managers the next week. I still think most of it is fluff, but there's something to putting a quick fix out there if you know your audience. Has anyone else had a random short video actually bring in leads?

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the_tessa2mo ago

Got a similar thing with my landscaping company - made a 45 second video showing how to spot a dying maple tree and next thing I know I'm getting calls from HOAs wanting consultations.

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vera1952mo ago

Did the HOA actually end up hiring you after those calls?

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max_hernandez272mo ago

That's awesome man, always good to see a real world example working out like that... I've seen it happen with a couple of the trades that stop by my store.

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